Press Release
December, 2011
Ebbon-Dacs new Enquiry Builder application goes from concept to sales success in only six months!
When Ebbon-Dacs held a sales and CRM user group in late 2011, one of the most significant problems discussed was how to encourage sales executives to consistently capture every sales enquiry and not just the ones destined to be an immediate sale. We were given four key requirements:
- A simple solution that was easier to use than ‘writing enquiries down on bits of paper and post it notes’
- A solution that could be accessed over the web and provide great visibility and real time control for the management
- One system for all types of enquiries, including external leads such as web site leads
- A solution that talks to the DMS so that there is no need for re-keying.
Ebbon-Dacs set to work immediately, in consultation with a number of select customers, to design and build a software solution. The key was to keep it very simple. By March 2011 Ebbon-Dacs released v1.0 and went into pilot with the Hendy Group. The feedback from the pilot was tremendous and very quickly Ebbon-Dacs began taking orders from a number of customers.
"We are delighted at the increase in the enquiry capture rate we have experienced since implementing Enquiry Builder. The key to its success is the simplicity of the application and the sales executives willingness to use it. It enables us to manage all enquiries through one application. With more enquiries captured, we will be able to provide a better level of service to everybody who contacts our business and we will inevitably sell more cars as a consequence."
Mark Busby
Marketing Director
Hendy Group
Six months later and Enquiry Builder had been installed in five of the top AM 100 Dealer Groups. The speed of delivery and implementation has been achieved as a result of the user friendly and simple to use design. So much so that one customer, with 200 users, setup, trained and implemented Enquiry Builder within two weeks!
Chris Taylor, Head of Product and Development at Ebbon-Dacs commented on the rapid adoption.
“ The ease and speed of adoption demonstrates that we have built exactly the right solution for our customers. What has pleased me most is the sales executives in our customer businesses want to use Enquiry Builder as they see the value in it for themselves.”
This was further backed up by Graham Cockroft Sales Manager at Hartwell Cumnor who explained the value he sees in using Enquiry Builder.
"The personal task list acts as a very effective prompt and I am finding that it has altered the behaviour of my sales execs to record and follow up more enquiries than we did previously. The sales executives are finding it very easy to use."
Graham Cockroft
Sales Manager
Hartwell Cumnor Land Rover
To learn more about Enquiry Builder, visit us at www.enquirybuilder.com, or follow us at www.twitter.com/enquirybuilder.